About me

In almost 20 years as a professional designer,  I’ve been a partner at two small design studios, worked at food tech and health tech startups, and done countless freelance projects.

I’m currently the Creative Lead at EdwardsX, where I’ve had the opportunity to design custom apparel, uniforms, and presentations for some of the world’s biggest brands.

I'm versatile and adaptable, with a broad range of skills that span the gamut of what's needed to take ideas from the initial sketch to showtime.

I use design thinking methods to amplify my team in brainstorming and strategy sessions, collaboration, and individual output. I strive to produce goal-oriented, functional, effective work that inspires and delights.

I hold my work to a high standard and inspire those around me to reach greater heights.

Values

I care deeply about achieving results that take a project to the next level and surpass all expectations.
Collaboration
Competence
Curiosity
Empathy
Fairness
Honour
Learning
Reason

Skills

A wide set of abilities mean I can tackle any creative project with confidence from a range of angles.
Communication
HTML & CSS
Illustration
Image Editing
Print & Packaging
User Experience
User Interface
Video Production

Tools

Some of the main apps I use to make things happen.
Figma
Webflow
Affinity Publisher
Affinity Designer
Affinity Photo
Illustrator
Photoshop
InDesign
Premiere Pro
After Effects

Timeline

A summary of my roles and experience.
BrainStation
UX / UI Bootcamp
2022
2021
2020
EdwardsX
Creative Lead
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
FREmedica
Creative Director, Co-Founder
Waveforce Electronics
Creative Director, Co-Founder
Lazymeal
Creative Director, Co-Founder
System & Style
Creative Director, Partner
2008
2007
2006
2023
Anemone Creative
Designer, Partner
2005
2004
2024
2003
Langara College
Electronic Media Design Diploma
Banff Centre for Arts & Creativity
Summer Work / Study Scholarship
Douglas College
Stagecraft Diploma
Film & TV
Prop Builder and Set Dresser